DAZN - FanZone

FanZone is a real-time interactive feature in the DAZN app, where fans engage during live matches through polls, chats, quizzes, and more. I lead the design of interactive features that drive live engagement, building scalable design systems, user-centered flows, and branded experiences for millions of global fans.

FIFA Club World Cup

The FIFA Club World Cup 2025 was the biggest sports event of the year. A global tournament where top football clubs like Real Madrid, PSG, and Chelsea competed for international glory. The event drew tens of millions of fans and drove record-breaking engagement on DAZN’s digital platforms.

During the CWC, I led the UI design of FanZone, planning interactive live experiences and integrated global sponsors like Coca-Cola, bwin etc.

I created a modular, responsive UI system inspired by the energy of live sports, designed to drive interaction and fan participation throughout the app.

I led sponsor integration across UI, in-app placement, and campaign strategy. I designed branded moments that naturally boosted both fan engagement and brand visibility.

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