Challenges
The goal was to create a brand that emphasizes the values and benefits of cacao - energetic, light, and natural. At the same time, it needed to stand out from all other cacao and chocolate brands.
Solution
After thorough research, I combined Mayan art - the tribe for whom cacao was sacred - with the shape of the cacao itself. This combination resulted in a simple, energetic, and flexible cacao figure that allowed me to showcase all the values of cacao.
An ancient Mayan document that shows cacao pods used in religious rituals
I created a unique font for the Racacao brand.
The headline font was designed inspired by the logo.
The Racacao bar started operating in May 2024 as a cacao bar at festivals and events.
