Challenges
To create branding for a winery that uses an ancient wine production method for a young, modern audience.
Helioston wine is a type that was common in Israel during the Mishnaic period. It is a sweet wine made by drying the grapes in the sun before fermentation.
Helioston wine is a type that was common in Israel during the Mishnaic period. It is a sweet wine made by drying the grapes in the sun before fermentation.
Solution
The logo features ancient Hebrew letters reminiscent of the name "Helios" (written differently in ancient Hebrew). Inspired by these ancient letters and various archaeological finds from Israel, I developed a modern and fresh design language.
Web draft made in Figma
Social media posts
